After reading The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business by Carol Roth this spring, I had to question what I was doing based on the results I was getting. I decided to work on my Entrepreneurial Resume. Not because I'm going to post it at Monster.com and CareerBuilder.com or scour Craigslist.org jobs ads for the "Entrepreneur" job title. In my opinion (and I could be wrong), that is something I create myself. I wanted to identify IF I had indeed developed the skillset of a successful entrepreneur. According to my bank account, I had not. Over the years, I confess that I have been duped into thinking that if I sign up (giving them my money in the process) with the right mentor and work my ass off doing what they are doing that I would be successful in any business area. This is not true. I have tried that many times for many years. I failed.
What DO I know about designing and starting a successful business? I declared that I am a self-educated businessman. The last formal school I graduated from was US Naval Nuclear Power School that used to be in Orlando, Florida. They didn't teach me much about business. My next step was to identify all the business books that I have actually read and when. I was not afforded the luxury of a formal business education and have not positoned myself to do so since my college-aged years. I did come across a book called The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You
by Jack Covert and Todd Sattersten. With all the arrogance I could muster, I thought that SURELY I had read 100 business books. I counted the books on my bookshelves. I didn't come up with 100. As I was outlining my "business education," I did read the majority of the Portable MBA series that was written in the early 1990's...and that was it. Except for a few books that I have read since 2004, I really had no idea what I was doing. It sucks to admit that, but knowing where square one is becomes the beginning of the new journey.I decided to start my own list of 100 best business books of all time. I discovered The Personal MBA: Master the Art of Business
by Josh Kaufman. This is where my business education will begin...at least the "book" part. Since then, I have discovered about 30 additional books on about 20 different business topics and even a few new business ideas that I might be able to develop into new businesses. It's amazing what you can find when you start looking...
